Archive for the ‘Design’ Category

Flyer Printing Muse

muse

Flyers help your organization reach vital target audiences and increase brand awareness, so it’s crucial to get the design right.

Here’s a flyer design for the band Muse. Simple but very fitting ; a logo that is clear and possesses clear lines. Red, grey and black have also been chosen due to their perfect harmony in print works.

 

Web Design & SEO

afterburnr

Building a website isn’t just about creating a pretty home page with flamboyant graphics and rich flash images. There’s a lot more to think about of you want to succeed in business in the online arena during the design phase.

Here are some of the things that you need to do before going live;

a. Ensure your websites pages are efficiently and well coded in CSS and conform to W3C standards.  Web pages should load quickly – too many objects can cause slow load times which will be penalised by search engines.  Pay-Per-Click Google advertising will also detect slow load times and appoint a low Quality Score.

b. Do your keyword research, group them your pages into topics, then optimise your page content ensuring that you align your title tags with the page content. Try not to over use keywords and use natural language and synonyms. This will ensure a good balance of keywords and natural content. Try and incorporate atleast 50 words on your home page, and 30 words on your category pages even if it is an e-commerce site

c. Use H1 and H2 headers to reinforce the important topics and phrases for all your pages.  This is often forgotten about and is very easy to do correctly.  Well worth doing and your site will be well rewarded.

These free SEO tips will set you off on the right direction in making sure your site is not just a ‘pretty face’, but a web site that

Reuse and Reduce Business Costs

saveprinting

Business owners, especially the small business breed, have been struggling to keep their businesses afloat while still trying to reach out and bring in new customers or clients. If your business has seen better times and could use a little bit of budgeting help, you should consider reusing your printed documents rather than just throwing them out.

Why should any business reuse their old documents? Well, not only can you save money, but you can also do your part to save the planet. Your business can be budget friendly and eco-friendly at the same time.

Here are a few ways your business can reuse old printed documents in new ways.

Double Up

If your businesses uses a lot of documents that never actually cross the counter from business to client, you can reuse that document by sticking it back into the printer and printing a new document on the blank side. Or, you can set your printer to print on both sides of the document right from the get-go. This saves on paper and you’ll find that you are throwing out a lot less paper. This is a great method to use if the documents are unimportant and are never actually seen outside of the office.

Shred and Ship

If you have old documents piled about ready to see the trash heap, why not just shred the documents and use them as packing materials to keep your customer’s products safe? This method is a great way to get rid of unimportant office documents, and old fliers and brochures. The protective power of paper is seen a lot in the shipping or transportation industries. Some companies use crumpled brown paper, and some movers will actually pack a family’s breakables in old newspapers.

If you want to save money on disposal costs and save money on shipping materials, you can save the planet and your bottom line by shredding old papers and reusing them.

There are tons of other, creative ways to reuse old business documents. When you get right down to it, you’ll realize that you’re reducing your carbon footprint while also reducing your overhead costs. Win-win!